One way of reducing your investment risks is through the so-called diversification. This is a risk management technique used in finance that involves mixing a variety of investments within a portfolio. In other words, diversification refers to the spreading out of the investments among different classes of assets such as stocks, mutual funds, bonds and cash. Therefore, when one of these assets is down or not doing well, you still have the other assets to count on, thus reducing the risk.

For example, in a certain area or locality, there run two different companies. The first one manufactures raincoats while the second one makes summer clothing. Investing solely on the first will benefit you only during the rainy season and will most likely be non-beneficial during the summer. On the other hand, investing on the second company will only benefit you during summer and not during the rainy season. Thus, to reduce the weather or season dependent risk, it is advisable to split your investments among the two companies so you will gain no matter which season occurs.

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